Sales Manager Pumps - Aftermarket

Req ID:  61721

Abu Dhabi, Abu Dhabi, AE

Date:  Oct 1, 2021

Celeros Flow Technology is your "FULL-LIFECYCLE" Partner for Sustainable Flow Technology Solutions. From initial design and installation of equipment to after sales support throughout an asset's full operational life cycle, our organization is dedicated to provide engineered solutions for our customers. Our organization serves multiple industries requiring flow technology - from oil and gas to water and chemical processing.

Job Summary


The Job Holder will be responsible for the sales and business development of the of assigned brands/ products/ services, to key Power & Energy End Users, within the assigned Middle East territories:


  • Pumps – UAE, Kuwait, Oman, Qatar
    The Job Holder will proactively interact with new and existing customers to expand the customer base, develop the customer relationship, troubleshoot the specific customer concerns or problems, generate leads and opportunities, all with the objective to achieve the specified sales and business development targets. The Job Holder will also prepare and present sales presentations, sales forecasts and action plans in order to maximise the market potential and will develop goals accordingly to achieve the specified sales and business development targets.

Principle Duties and Responsibilities


  • Sell and promote Celeros Flow Technology assigned products, spares and services in assigned territories, either directly to the Customer or via Local Agents / Distributors (where necessary).
  • Where Local Agents / Distributors are necessary ensure the appropriate procedures are followed and the required ongoing support is provided. When engaging with a new Local Agent / Distributor ensure the due diligence documents are completed and approved by the Legal Department. Continue to manage and support the Local Agents / Distributors – provide technical and commercial support, provide training and guidance, make joint visits to key Customers as necessary, set KPI’s, monitor and evaluate performance, provide feedback / escalate as necessary.  
  • Demonstrate strong expertise for assigned products and for the industry.
  • Develop and expand relationships with existing and potential Customers and maintain close relationships with key Customers. 
  • Communicate regularly and consistently with existing and potential Customers to generate leads and opportunities.
  • Appraise Customer’s current and future needs and advise on the appropriate Celeros Flow Technology products and services to meet their requirements and propose alternative solutions as necessary.
  • Follow up with Customers to ensure Celeros Flow Technology products and services are meeting their requirements and expectations. 
  • Investigate and coordinate the resolution of complaints raised by Customers and troubleshoot their concerns.
  • Interface with Customers and conduct on-site meetings as necessary to understand requirements, to obtain order commitment, to finalise designs and to resolve concerns / complaints.
  • Collaborate with other Regional Sales Managers, sharing information and business opportunities. 
  • Coordinate with Field Service Engineers to win Customer maintenance contracts.
  • Proactively reacts to Customers RFQ’s (request for quotation). Completes and submits OES forms and secures the necessary internal approval to proceed with a quotation. Effectively communicates to the Customer the intention to provide a quotation, or not. Updates the CRM accordingly or equivalent tool accordingly.
  • In close consultation with the Application Engineering Team and where necessary the Product Management Team, review and interpret Customer enquiries. Analyze the requirements in line with data sheets, specifications, P&IDs, plans, and other project specific documents. Design, size and select suitable products as per the Customers requirements and support the Application Engineering Team to develop an appropriate proposal / quotation.
  • For both the Company and the Customer coordinate the technical and commercial review of the quotation and assist with the negotiations for the same.
  • Organise and drive the preparation of bids and contracts. 
  • Coordinate with the Finance / Accounts team and be aware of and problems with Supplier and Customer accounts.
  • Coordinate and actively participate in the order hand over meeting with the Manufacturing Facility, Project Manager and Supply Chain Team. Provide clarification on any specific project requirements and on any technical or commercial queries.
  • With your Line Manager / Regional Director, review the market potential for assigned products in the assigned territories and compile a strategy and action plan in order to maximize market potential and achieve targets. Continue to develop and recommend innovative ideas and tactics to increase market share and increase sales.
  • With your Line Manager / Regional Director, evaluate and determine optimum route to market, including a pricing and marketing strategy and identify suitable partnership Companies to sell Celeros Flow Technology products and services. 
  • Execute agreed action plans to achieve targets for assigned products in the assigned territories. 
  • Monitor market trends and competitor activity in the assigned region on a regular basis. Report any concerns and suggested solutions and any opportunities and suggested action plans to the Line Manager / Regional Director.
  • Prepare weekly and monthly sales reports (forecast, customer visit report, etc.) showing sales volume including potential sales, monitored against the budget, with action plans to address variations.
  • Prepare and deliver sales presentations and technical presentations to internal and external stakeholders.
  • Participate in trade shows, exhibitions and seminars either directly or in conjunction with Local Agents / Distributors.
  • Represent the Company in a professional manner aligned to the Celeros Flow Technology Values and ensure all activities comply with both legal and ethical standards.

Knowledge, Skills and Abilities


  • Thinks both creatively and commercially; has in-depth engineering knowledge to identify technical risks, solve problems and provide solutions but also has in-depth commercial knowledge to identify risks within contracts.
  • Analyses and interprets common scientific and technical journals, financial reports, and legal documents.
  • Must be able to define the problem, assess the risks, and develop recommendations for action plans.
  • Encourages others to seek opportunities for different and innovative approaches to addressing problems and opportunities; facilitates the implementation and acceptance of change within the workplace.
  • Displays exceptional attention to detail and accuracy, even when handling multiple demands and has a proven track record of meeting high performance standards.
  • Responds professionally to all inquiries and complaints and remains calm and composed when under pressure.
  • Communicates effectively, effortlessly tailoring the approach to the audience and the level of technical competence.
  • Possesses the ability to prepare and deliver both sales and technical presentations and to train and transfer technical knowledge to internal and external stakeholders.
  • Clearly and succinctly conveying information and ideas to individuals and groups in a variety of situations; communicating in a focused and compelling way that drives others’ thoughts and actions.  Engages the audience and helps them understand and retain the message.
  • Uses appropriate interpersonal styles and techniques to gain acceptance of ideas and plans; modifying one’s own behaviour to accommodate tasks, situations, and individuals involved.
  • Exhibits confidence with negotiations and possesses the power to influence.
  • Is well organized, structured and methodical.
  • Is self-motivated, works independently with little supervision, positively establishes relationships across multiple locations and copes well with working remotely from the team and other departments.
  • Is an effective team player (committed, reliable, responsible, flexible, helpful, supportive, active listener / communicator).
  • Communicates fluently (verbal and written) in English - essential, in Arabic – advantageous
  • Possesses a valid Driving Licence converted for use in the Middle East – essential

Education and Experience


  • Degree in an Engineering discipline (Mechanical, Chemical, Manufacturing, Production, Fluid Power Technology) and ten years related experience.
  • Five years’ experience in the oil & gas / power & energy market – essential
  • Relevant experience of Centrifugal Pumps, API 610, 614, 682 International Standards and major Pump end user’s within the middle east region (ADNOC, ADWEA, Qatar Petroleum, QEWC, KOC, KNPC, MEW, PDO ETC.) – essential
  • Strong knowledge of Microsoft packages including Word, Excel, PowerPoint and Project.

Celeros Flow Technology is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.